The UNEP Convention on Migratory Species (CMS) is a UN-based, global organization for the conservation and management of migratory species.
For the twelfth Conference of the Parties (COP12) in 2017 in Manila/Philippines, I designed and created the magazine “TRACKS“ from scratch, in close collaboration with a small team at CMS in Bonn/Germany. Instead of handing out bland conference papers, the idea was to present the content in a publication that resembles an inflight magazine – because migratory animals are the “frequent travelers“ of the animal kingdom. The concept included double spreads of the “fleet“ and a “route map“ similar to those found in any given inflight magazine.
Since this was a pro-bono project, we were given very low budget to complete this project... And we were set on delivering a high-end result despite our financial limitations. Fortunately, we were able to win-over many renowned experts, writers, illustrators and designers, to help us at no charge: for example, Matt Willey, partner at Pentagram in New York City, graciously let us use two of his personally crafted fonts and the California Academy of Science, publisher of the online magazine biographic, helped us track down some spectacular wildlife photography.
"TRACKS“ was produced as a multi-cover issue, with the three different covers representing terrestrial, marine and avian species.
Developed at TERRITORY.
"TRACKS" was awarded "1st Place" in the category "Magazines–Overall Presentation: Non-Profit" at the Mercury Excellence Awards 2017/2018 in New York City. Role: Art Director